Equator Coffees
Equator Coffees believes that coffee can be a force for good. Equator is a high-impact coffee company focused on quality, sustainability and social responsibility. They believe that coffee can be roasted better, brewed better and, most importantly, it can be sourced in a way that makes lives better.
PRINT DESIGN • LABEL DESIGN SYSTEM
“The redesign was done in partnership with designer Swasti Mittal, who in addition to her skill and keen eye as a designer was an incredible thought partner to us as we explored different routes through how to refresh our packaging. Her approach brought so much respect for the Equator Coffee’s legacy; she spent time in our roastery, meeting with our founders and team, and really absorbed who Equator is, was, and will be. Her eye for deep product detail and creativity were such a joy and helped us evolve our core packaging to align with the vision of the future of Equator as we approach our 30th year.”
Shelby Colley via Sprudge