Equator Coffees

Equator is a high-impact coffee company focused on quality, sustainability and social responsibility. They believe that coffee can be roasted better, brewed better and, most importantly, it can be sourced in a way that makes lives better.

CASE STUDY ↓

01. Label Design System +
Coffee Bag Packaging

Label Design System +
Coffee Bag Packaging

Upon joining Caffeine in 2020, the platform depended on a select group of key partners to generate continuous content, attract new registered users, and showcase the live, interactive features of our product.

MY ROLE

Develop brand identity and lifecycle marketing strategies tailored to these key partners and their niche content.

KEY SKILLS

Visual Research, Brand Strategy, Creative Direction, Print & Digital Design, Photo Manipulation, Illustration, Show Graphics Design

Challenges

  • lots of info on bags, needed a system that could work with a lot of info and no info

  • encorporating red

Results

  • Content partners were grateful for the work and often more invested in their partnership with us.

  • Attracted new registered users and drove more views and interaction on niche content.